The Hershey Centre to be renamed The Paramount Centre July 1st

The City of Mississauga’s iconic sports complex, currently called the Hershey Centre, will soon bear a new name and logo. The multi-purpose sports arena and entertainment venue will undergo a name change just shy of its 20th anniversary. Hershey Canada Inc. decided not to renew the naming rights agreement set to expire on June 30, 2018.

“The City has a great long-standing business relationship with Hershey Canada. We understood that this was a difficult business decision for the company,” said Shari Lichterman, Director, Recreation. “We’d like to thank Hershey Canada for their partnership over the last two decades and wish them well with their future ventures.”

Hershey Canada’s decision not to renew prompted the City to look for a new sponsor late last year. Paramount Fine Foods (Paramount) expressed interest and opted to purchase the naming rights through a new ten-year agreement.

Lichterman added, “We’re excited to be working with Paramount on this agreement. With final approval from Council, we look forward to fostering this partnership and the opportunities it will bring to the city. As we approach the July 1 transition date, we will begin to update signage, websites and other facility assets to help local sports clubs, residents and fans around the city adjust to a new name.”

As part of the signed agreement, Paramount will be given the naming and signage rights to the sports complex, which includes the sports arena and entertainment venue, the community rinks, the Mississauga SportZone and outdoor sports fields. Under the proposed terms:

• the Hershey Centre will become the Paramount Centre
• the Hershey Community Rinks will become the Paramount Community Rinks
• the Mississauga SportsZone will become the Paramount SportZone
• the Hershey Sports Fields will become the Paramount Sports Fields

“Today marks a significant milestone in the evolution of Paramount Fine Foods. We are extremely proud to partner with the City of Mississauga in the naming of one of Mississauga’s true landmarks, the Paramount Centre,” said Mohamad Fakih, Founder and CEO of Paramount Fine Foods. “Since opening the first Paramount Middle Eastern Restaurant back in 2007, I have always believed it is important to give back to the community and support the wonderful things the City of Mississauga stand for.”

Fakih, who calls Mississauga home says, “I am proud to continue to grow the Paramount Restaurants Brand in a city that believes in cultural diversity, innovation and small business development. This passion and inclusiveness are what makes Mississauga thrive as a community. I am truly honored and thankful for the support the people of Mississauga have given me and my family. We look forward to sharing many memorable moments to come at the new Paramount Centre.”

Through the sponsorship agreement, Paramount will also provide food services to the entire facility, including all concessions and events.

The City will continue to use the Hershey name until June 30, 2018.

City of Mississauga Flood Warning

The Credit River in Mississauga has experienced increased water levels this afternoon due to an ice and debris jam. The increased water level is causing flooding north of Old Derry Road and west of Second Line.

Residents in the area east of the Credit River in the vicinity of Old Derry Road and Second Line West are encouraged to evacuate their homes as a precaution.

At this time, only Willow Lane has been closed. Willow Lane, Barberry Lane, Old Mill Lane, Pond Street and a portion of Historic Trail up to Upper River Court are in the recommended evacuation area.

For those affected by the flood, the Rivergrove Community Centre at 5800 Rivergrove Avenue is open as a reception centre. Please take your emergency kits, essential medications and cell phone with you.

To report flooding, please call 3-1-1 or 905-615-4311 outside City limits. For emergency assistance, please call 9-1-1.

For more information as the Flood Warning continues, visit mississauga.ca or follow the City of Mississauga on Twitter at @citymississauga.

ERIN MILLS TOWN CENTRE INVITES FAMILIES TO JOIN THEM AT THE SPRING INTO ACTION SPORTS AND CAMPS SHOW

Erin Mills Town Centre is pleased to participate in the 25th Annual Sports Week Celebrations in Mississauga. Community residents are invited to discover a variety of sporting and healthy lifestyle activities at Erin Mills Town Centre at its ‘Spring into Action’ Sports and Camp Show. Engaging displays and activities will take place on Saturday, February 24th, 2018, from 10am to 5pm, located on the lower level of the shopping centre.

“The Sports & Camps Show is all part of Erin Mills Town Centre’s ongoing commitment to encourage the community to get active, enjoy life and live healthier,” states Francesca Bourré, Erin Mills Town Centre’s Marketing Director. “We’re really looking forward to meeting people from the community and helping them find ways to participate in all the great programs available to them in Mississauga.”

A healthy lifestyle begins with regular physical activity, and Erin Mills Town Centre looks forward to bringing both children and adults from the area together to discover the array of health-focused (and fun!) local community programming.

Visitors will have the opportunity to ask questions from knowledgeable experts and sign up for sports programs, while enjoying exciting displays, demonstrations, fun interactive activities, a photo booth and a chance to win great prizes.

In addition to discovering Mississauga’s range of sports programs and activities, guests can also look forward to meeting with local Olympians and Mississauga Sports Hall of Famers who will be on site.

Ready, Set, Hut! Police Ready to Sack Impaired Drivers This Weekend

Region of Peel – Reducing Impaired Driving Everywhere (R.I.D.E.) focuses on detecting and removing those individuals from our roads who choose to drive under the influence of alcohol or drugs. Peel Regional Police conduct R.I.D.E. enforcement throughout the year and maintain a zero-tolerance policy with respect to impaired driving related offences.

Peel Regional Police Road Safety Services will be conducting Superbowl weekend R.I.D.E on February 3 and 4, 2018. Peel Regional Police would like everyone to enjoy a safe Superbowl weekend and celebrate responsibly.

If you plan on drinking alcohol:

  • Be responsible
  • Sometimes even the designated driver slips. If nobody in your group is sober, it has never been easier to arrange for another mode of transportation.
  • Choose a designated driver. Decide who’s going to be doing the driving before you go out, and make sure that person doesn’t drink any alcoholic beverages.

Impaired driving is no accident. In Canada, it is one of the leading causes of death on our roads that can be easily avoided by planning ahead.

If you suspect that someone is operating a motor vehicle while impaired, call 9-1-1 when safe to do so.

Peel Regional Police would like to remind everyone that road safety is a shared responsibility. Please think before you drink and drive. It is not worth risking your life or the life of another person.