MISSISSAUGA, ON – On Thursday November 21st, the Mississauga Steelheads host the London Knights in the club’s 8th annual Pink at the Rink game, presented by Pandora Square One.
Keeping with tradition, the Steelheads will don unique pink jerseys that will be available for auction following the game on CHL Auctions. All proceeds from the auction will be donated to the Canadian Cancer Society as the club aims to surpass last year’s fundraising total. Keep an eye on Steelheads social media accounts in the coming weeks as we unveil this year’s Pink at the Rink jerseys.
Last season the hockey club was able to raise $8,763.32 for the Canadian Cancer Society, including a donation from a social media campaign started by Assistant Captain, Nic Canade. As part of the Pink at the Rink Game, Canade wanted to make an impact and posted a picture on Instagram, wearing a pink jersey from a previous season. His caption read “With the breast cancer awareness game coming up on Sunday for the Steelheads, I would like to donate .25 cents for every like I receive on this post for the first 10,000 likes. All the proceeds will go to the Canadian Cancer Society.” In just a matter of days, Canade generated over 65,000 likes on the post.
“I was actually talking to my parents, hoping it would get around 10,000 and it ended up blowing up with overwhelming support from everyone,” said Canade. “I’m just happy and overwhelmed by everything that’s happened.” During last season’s game, it was also announced that Enterprise Rent-A-Car would match Canade’s donation of $2,500 for a total of $5,000. A donation from defenceman Charlie Callaghan and his family would increase the final number to $6,000. “It’s something for me that touches close to home and (it does) for many other people obviously,” Canade said. “Getting it out there and making people aware of what we’re doing with the Steelheads organization is a big thing. I want to do it again this year… but make it bigger and better. I am hoping to get more companies involved and raise more money for the Canadian Cancer Society.”
Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among Canadian women. An estimated 26,900 women will be diagnosed with breast cancer in Canada in 2019 and approximately 5,000 women are expected to lose the battle to the disease.
Manager of Community Partnerships, GTA, of the Canadian Cancer Society Brad Stevenson commented on the impact. “1 in 8 Canadian women are expected to be diagnosed with breast cancer in their lifetime and 1 in 33 are expected to die from breast cancer.
The breast cancer death rate in women has been nearly cut in half, decreasing approximately 48% since it peaked in 1986. This reduction likely reflects the impact of research that has led to improvements in screening and treatment for breast cancer. When we partner with generous organizations like the Mississauga Steelheads, we’re able to raise the funds needed to continue the research, to strengthen support networks and programming, to help build towards a world where our sisters, our mothers, our daughters, don’t need to live in fear of cancer. We’re truly grateful for the time and energy the Steelheads contribute. Actions speak louder than cancer.”
This year’s Pink at the Rink game also marks the second of five Winning Nights during the 2019-20 campaign. If the Steelheads secure 2 points on November 21st, fans in attendance will have an opportunity to redeem their ticket for a free ticket to the club’s game against the North Bay Battalion on December 13th.
Fans are encouraged to wear pink clothing in support of breast cancer research and awareness. To secure your seats and support the Canadian Cancer Society, follow this link.
If you are interested in learning more about the Canadian Cancer Society please visit www.cancer.ca or call the toll-free, bilingual Cancer Information Service at 1-888-939-3333.