MISSISSAUGA, ON – On Thursday November 21st, the Mississauga Steelheads host the London Knights in the club’s 8th annual Pink at the Rink game, presented by Pandora Square One.
Keeping with tradition, the Steelheads will don unique pink jerseys that will be available for auction following the game on CHL Auctions. All proceeds from the auction will be donated to the Canadian Cancer Society as the club aims to surpass last year’s fundraising total. Keep an eye on Steelheads social media accounts in the coming weeks as we unveil this year’s Pink at the Rink jerseys.
Last season the hockey club was able to raise $8,763.32 for the Canadian Cancer Society, including a donation from a social media campaign started by Assistant Captain, Nic Canade. As part of the Pink at the Rink Game, Canade wanted to make an impact and posted a picture on Instagram, wearing a pink jersey from a previous season. His caption read “With the breast cancer awareness game coming up on Sunday for the Steelheads, I would like to donate .25 cents for every like I receive on this post for the first 10,000 likes. All the proceeds will go to the Canadian Cancer Society.” In just a matter of days, Canade generated over 65,000 likes on the post.
“I was actually talking to my parents, hoping it would get around 10,000 and it ended up blowing up with overwhelming support from everyone,” said Canade. “I’m just happy and overwhelmed by everything that’s happened.” During last season’s game, it was also announced that Enterprise Rent-A-Car would match Canade’s donation of $2,500 for a total of $5,000. A donation from defenceman Charlie Callaghan and his family would increase the final number to $6,000. “It’s something for me that touches close to home and (it does) for many other people obviously,” Canade said. “Getting it out there and making people aware of what we’re doing with the Steelheads organization is a big thing. I want to do it again this year… but make it bigger and better. I am hoping to get more companies involved and raise more money for the Canadian Cancer Society.”Continue reading Mississauga Steelheads will once again partner with the Canadian Cancer Society